Down to a Tee: Measure Your Marketing Campaign

Down to a Tee: Measure Your Marketing Campaign
Marketing budgets are always tight. Nowadays, well, they've been stretched beyond tight!

So, how do you decide where to invest the little marketing dollar money you have? More importantly, how would you measure the money you already spent?

It is definitely not about just getting more traffic to the site, more Facebook fans or Twitter followers. It is about reaching qualified leads, increase your lead to customer conversion rate and lower your acquisition cost per customer.

Do not waste money on generating leads that go nowhere. Learn how to measure your marketing campaign and dollar down to a tee.
Date: Sat, 23 Oct 2010 14:50:00 -0700
Location: San Francisco, CA, Moscone Center, BizTechDay
Program and discussion: http://fora.tv/2010/10/23/Down_to_a_Tee_Measure_Your_Marketing_Campaign

Source: http://fora.tv/2010/10/23/Down_to_a_Tee_Measure_Your_Marketing_Campaign

CNN NATIONAL REPORT CARD CNN NEWS CNN POLITICAL TICKER CNN POLL